“Behaviour and stimulus of demand, technology and distribution systems are all changing in this industry. The traditional buyers-market is now becoming a sellers-market: instead of awaiting tourists coming to buy, the industry must go to sell. Reconversion may be necessary. A good product is no longer enough to succeed: new strategies are required, where air transport is a crucial factor to provide good and stable access for tourists. An optimum, joint strategy between the government agencies and the tourism industry is essential”
VITRAC Consulting.